Watch

Florenza

circa 1950 – circa 1960

20th Century

Movement: Swiss mechanical movement (marked STURDY)

Glass

Metal

Gold-tone metal, faux pearls, clear rhinestones, glass crystal

Gold

Purple

Very Good

Jan 22, 2026

Not working or needs winding

Description

This ornate pendant watch exemplifies Florenza’s signature fusion of jewelry and horology, transforming a functional timepiece into a decorative object. The circular watch case is encircled by alternating faux pearls and faceted rhinestones, each mounted within sculptural leaf-like settings. Beneath the dial hangs a stylized bow or scroll motif, heavily ornamented with matching stones, giving the piece a distinctly baroque revival aesthetic. The reverse reveals a domed metal case back with a suspension loop, confirming its intended use as a pendant watch rather than a wristwatch. The hinged construction and overall finish are consistent with Florenza’s higher-quality costume jewelry output.